Each month we get more letters than we can publish in the magazine. Going forward we will be publishing some of those letters on our blog to spur even more replica rolex Yachtmaster Platinum watch conversation. Feel free to tell us what you think in the comments section below, on Twitter, or on Facebook.The following letter comes in From Doctors Without Borders in response to Nicholas Kristofs article, How to Save the World and Influence People.
In “How to Save the World Influence People,” the “fresh, wet tear, with a bit of hope glistening below” that Nicholas Kristof advocates nonprofits use in our marketing materials is aimed at an easy win. More often than not, the replica rolex GMT Master II SS watch unglamorous side of marketing makes the difference. Doctors Without Borders conducted 145 marketing tests in 2009 alone with changing the font in our letters from 12 to 14 point producing the biggest difference.
This testing is all to ensure we reduce our fundraising costs to put more dollars towards our field programs. No amount of marketing can replace the honest replica rolex GMT Master II 18k & SS watch exchange that brings in those valuable committed donors. Ultimately, loyalty is cultivated based on more than just tears. It is cultivated through information, transparency, and building trust with your donors. Jennifer Tierney Development Director, Doctors Without Borders